THE BLUE MIGRANT

In a dynamic digital collaboration with Martell, The Blue Migrant transforms the iconic cognac box into a living character. It becomes an animated symbol of movement, celebration, and global connectivity. Released as part of Martell’s Soar Beyond the Expected campaign, the work reimagines packaging as persona, transforming a branded object into a bold figure in motion.

In the short animation film, the blue box with legs strides confidently through a factory in golden shoes. It pauses at a machine, receives its cargo of Martell bottles, then steps forward, ready to travel the world. This character, equal parts whimsical and reflective, is a direct descendant of The Migrant and Journey Mercies, carrying within its walk the stories of movement and shared experience.

For Nwadiogbu, the metaphor is clear: “In the context of this collaboration, I see the Migrant carrying Martell bottles, traveling around the world, sharing its values, birthing collaborations, bringing friends and families together.” Through this lens, the act of carrying is not a burden but a purpose. The box is no longer passive. It becomes a host and a bridge between cultures and conversations.

While deeply playful in form, The Blue Migrant is layered with meaning. It speaks to migration not as displacement, but as connection. To be in motion is to participate in the shaping of culture. It celebrates the beauty of being in between, of carrying one thing and arriving somewhere else with more.

Digitally designed by Funfere Koroye. Animation by Peter Nwabiani. Sound engineering by Black Culture.
Commissioned by Martell.